Social Media Strategist & Brand Lead

Company: Real Estate Solutions
Type: Part Time / Central Time Zone (CST)
Compensation: Hourly rate (depends on experience)

About the Role
We’re looking for a highly driven and creative Social Media Manager to take full ownership of Real Estate Solutions’ online presence and marketing initiatives.

This role goes beyond posting content - you’ll conceptualize campaigns, execute multi-platform strategies, track performance, and optimize for measurable growth. You’ll have the opportunity to build and shape the company’s marketing function from the ground up. You’ll work closely with leadership, take creative ownership of our campaigns, and play a key role in expanding our brand’s reach across multiple markets.

Key Responsibilities
1. Strategic Campaign Development
Conceptualize and launch marketing campaigns targeting homeowners and commercial property owners in alignment with business goals.
Identify audience segments, create campaign themes, and define clear value propositions.
Plan platform strategies across Facebook, Instagram, LinkedIn, TikTok, and YouTube based on audience behavior and ROI potential.
Develop content calendars and oversee consistent, brand-aligned messaging.

2. Content Creation & Management
Create, schedule, and publish high-quality content that reflects the company’s brand and mission.
Write engaging copy and collaborate on visuals, videos, and ad creatives that convert leads.
Ensure all messaging supports Real Estate Solutions’ positioning and tone of voice.
Maintain consistent posting schedules and ensure responsiveness across all active platforms.

3. Community Engagement & Lead Conversion
Engage meaningfully with followers - respond promptly to messages, comments, and inquiries.
Identify and flag qualified leads or high-value interactions that can convert to deals.
Manage and optimize Facebook Ad campaigns (and other platforms as needed) to generate quality leads.

4. Analytics, Reporting & Optimization
Monitor and track KPIs including engagement rate, cost per lead, conversion rate, and ROI.
Produce regular performance reports with insights and actionable recommendations.
Continuously test and refine campaign performance through data-driven decision-making.
Utilize tools such as Meta Ads Manager, Google Analytics, CRM dashboards, and AI tools for analysis and optimization.

5. Growth & Leadership Development
Support the development of standard operating procedures (SOPs) for content, engagement, and reporting.
Identify areas for scaling - including new platforms, ad types, and team roles.
Provide strategic input on branding, messaging, and future marketing hires.
Stay current with real estate marketing trends, tools, and digital best practices.

Qualifications
Proven experience managing and growing social media accounts for a business (real estate experience strongly preferred).
Strong understanding of real estate marketing and lead generation funnels.
Ability to interpret and act on marketing KPIs.
Excellent communication and writing skills.
Creative, proactive, and organized, with the ability to work independently.
Working knowledge with Meta Ads Manage, CRM systems, AI tools, and analytics platforms.
Willingness to work flexible hours and adapt to campaign demands.

Work Setup
Part-time position (hours to be discussed).
Potential for expanded responsibilities as our social media presence grows.

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