Social Media Manager/Strategist VA

Type of Position: Full-time (40 hours per week) long-term position
Working Time Zone: Flexible (United States working hours are not required)

Job Description:
ThorTeaches is an online educational services company that specializes in video-based training in the IT and cybersecurity field. We're looking for a creative and strategic Social Media Manager to build and manage our online presence. This role is ideal for someone who understands the power of not only social media but other online platforms to connect with audiences and grow communities.

Key Responsibilities:
Social Media Strategy & Management: You'll be the voice of ThorTeaches across social media platforms, creating and curating engaging content that resonates with our target audience. This includes developing content calendars, writing compelling captions and posts, creating or sourcing visuals (graphics, photos, video) for posts, scheduling and publishing content across multiple platforms, and maintaining a consistent company voice and aesthetic.
Community Engagement & Growth: You'll actively engage with our online community by responding to comments, messages, and mentions based on defined schedules and priorities, monitoring company mentions and relevant conversations and identifying opportunities for engagement and collaboration. You'll also track engagement metrics and provide insights into what content performs best.
Analytics & Optimization: You'll monitor social media performance using platform analytics and third-party tools, prepare regular reports on growth, engagement, and key metrics with clear recommendations for improvement of our social media strategy, and stay current with platform updates, algorithm changes, and social media best practices.

Secondary duties may include occasional administrative or support tasks such as handling limited customer queries, maintaining mailing lists, conducting basic research, and creating or formatting documents in Word, Excel, and PowerPoint.
The role is a non-sales role, with no phone requirements, focused on growing out social media reach, support our customer experience, and our educational platform's growth.

• Required Skills:
o Proven Social Media Management: 2+ years of experience managing business accounts with measurable results. Note: General Administrative VA experience does not qualify
o Experience managing communities beyond social media (Discord, Facebook Groups, forums, etc.)
o Excellent writing and communication skills with ability to maintain ThorTeaches' authentic, no-nonsense brand voice (not corporate/salesy)
o Proven ability to create scroll-stopping content using hooks, visuals, and timing
o Deep understanding of platform-specific content strategies, demographics, and algorithms (Facebook, LinkedIn, YouTube, TikTok, Instagram), especially for education/B2C conversion-focused content.
o Short-form video production experience, including editing, captioning, and repurposing long-form content into platform-native formats (Reels, Shorts, TikTok)
o Ability to analyze social media performance and translate insights into content and campaign decisions focused on conversions and growth
o Content Creation & Graphic Design: Proficiency with design tools (Canva, Adobe Creative Suite) to create high-quality static assets (carousels, infographics, thumbnails)
o Understanding of content marketing funnels and how social media drives course sales
o Campaign Strategy & Execution: Proven experience designing, executing, and optimizing social media campaigns end-to-end content across multiple platforms simultaneously (goals, content mapping, execution, performance tracking)
o Portfolio / Proof of Work: Applicants must be prepared to share examples of social media accounts, posts, or campaigns they directly managed and explain their role and results during the screening process.

• Preferred Qualifications:
o Understanding of online course structures and educational content workflows
o Understanding of hashtag strategy and social SEO
o Familiarity with emerging social media trends and platforms
o Background in copywriting or content marketing
o Experience creating content in the IT/cybersecurity education space OR demonstrated ability to quickly learn technical topics

• Technical Requirements:
o PC (laptop/desktop) with minimum specs:
 Windows 10/11 or macOS (recent versions)
 16 GB RAM
 256 GB SSD storage minimum (video/audio files are large)
 Processor: Intel i5/AMD Ryzen 5 or better
o Webcam and microphone for video meetings
o Stable internet connection:
 25 Mbps download minimum (50+ Mbps preferred)
 10 Mbps upload minimum (for video uploads)

• Nice to have:
o Dual monitors for improved productivity
o Backup internet connection, Power backup/UPS recommended (for internet/power interruptions)
o Dedicated quiet workspace
o Smartphone for emergency communications and 2FA

• Personal Qualities:
o Creative and proactive mindset
o Strong sense of brand awareness
o Excellent time management
o Authentic and engaging communication style
o Passion for social media and digital marketing

• What we offer:
o Starting Salary: $800-1,000 dependent on experience.

o 75% salary in the training period, it can be up to 3 months, but most members finish it in 2 weeks.

o Profit sharing and 13th month
o 15 days Paid vacation days (Accrued one day per month, 3 at EOY), unused days carry over for 1 year.
o 10 paid holidays per year
o HMO allowance ($100 /month) – 6 months after trial period.
o Internet allowance ($40 /month).
o 100% remote, flexible working hours (except the Mandatory Monday morning team meeting, 8:00 PH time)
o Professional development with access to 50+ professional development courses (more being added as needed)
o Opportunities for certification exams
o Supportive, growth-oriented culture

• Work Commitment:
o This is a full-time position with excellent compensation and benefits
o We expect this role to be your primary professional commitment
o Other freelance/part-time work MAY be acceptable IF:
 It doesn't conflict with your responsibilities or schedule here
 It doesn't violate our NDA or non-compete agreements
 You maintain consistent quality and availability for our work
 You're transparent about any potential conflicts
 You get written approval for it from leadership

• Importance Note of our Culture:

We operate differently from traditional hierarchical organizations. We expect you to:
o Ask questions when something isn't clear
o Propose better ways of doing things
o Respectfully disagree when you have concerns
o Communicate directly with leadership about any issues
o Support your team through challenges rather than punishing mistakes