Social + Influencer Lead (Creative Strategy + Content + Trends + Data)

What this role exists to do

Own social and influencer execution end to end. Build bespoke social campaigns for each client, create platform native content fast, stay on top of trends without being cringe, and use data to continuously improve results.

This is a hands on role. You will plan, create, publish, and learn.

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Success looks like
• Clients feel like we “get” their audience and culture
• Content output is consistent and high quality every week
• Clear campaigns run regularly, not random posting
• Strong creative testing loop with measurable learnings
• Social and influencer work supports paid ads with ready to run creative variants
• Reporting is simple, accurate, and useful

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Key responsibilities

Strategy and campaigns
• Build tailored social strategy per client (pillars, formats, cadence, tone)
• Create campaign concepts for launches, promos, seasonal moments, always on series
• Translate trends into brand safe executions that fit the client

Content creation and publishing
• Create content in Canva (tiles, carousels, stories, simple motion)
• Light video editing for Reels and TikTok (CapCut, Premiere Rush, similar)
• Write captions and hooks that actually stop scroll
• Schedule and publish content across IG, TikTok, FB, LinkedIn (as relevant)
• Maintain a clean content calendar and asset library

Influencer and creator management
• Source creators aligned to brand and audience
• Brief creators properly (angles, do and don’t, deliverables, deadlines)
• Track outreach, bookings, content delivery, approvals, usage rights
• Build and maintain an influencer tracker and performance summary

Data, reporting, optimisation
• Track weekly performance (reach, watch time, retention, saves, shares, CTR, follower growth)
• Run a simple test plan (hooks, formats, topics, editing styles, CTAs)
• Deliver a weekly update with what worked, what didn’t, and what we do next