SEO Specialist

Luisa Luxe is an Australian jewellery brand specializing in luxurious, high-quality jewellery designed for everyday wear. Our pieces are a blend of timeless sophistication and modern luxury, made to last without the worry of tarnishing or fading. We pride ourselves on offering unique, personal, and classic designs at an affordable price.

Role Overview:
We are seeking a skilled SEO Specialist to join our team on a freelance/project basis. As we continue to grow our online presence, we need an expert who can help drive organic traffic, improve our search engine rankings, and increase brand visibility in the competitive jewellery market. This role is ideal for someone with a deep understanding of SEO strategies tailored to the e-commerce and fashion sectors.

Key Responsibilities:
Conduct comprehensive keyword research and analysis to identify opportunities for traffic growth.
Optimize product descriptions, meta tags, and on-page content for better search engine visibility.
Develop and implement an effective link-building strategy to increase domain authority.
Perform technical SEO audits and make necessary recommendations to improve website performance.
Monitor and analye SEO performance using tools like Google Analytics, Search Console, and other SEO software.
Stay updated with the latest SEO trends, algorithm changes, and best practices.
Collaborate with our content and marketing teams to ensure SEO strategies align with broader business goals.

Requirements:
Proven experience as an SEO Specialist, preferably with e-commerce and/or luxury brands.
Strong understanding of current SEO practices, including on-page, off-page, and technical SEO.
Experience with SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
Familiarity with Google Analytics, Google Search Console, and other relevant tools.
Excellent analytical skills with the ability to interpret data and make actionable recommendations.
Strong communication skills and ability to work independently with minimal supervision.
Knowledge of the Australian market is a plus.

Why Work with Us?
Work with a passionate and innovative team.
Flexibility to work remotely with a schedule that fits your lifestyle.
Competitive freelance rates.
Opportunity to contribute to the growth of a brand that values quality and timeless style.

How to Apply:
Interested candidates should send their resume, a brief cover letter, and examples of past SEO successes (case studies, portfolio, etc.) to hello@zowiepalliaer.
Please include “Freelance SEO Specialist Application – Luisa Luxe” in the subject line.
We look forward to seeing how you can help us shine online!