Senior Digital Marketing Generalist — PPC, Analytics, Web & Design (4 hrs/week, Ongoing)

I’m looking for a senior digital marketing generalist to work directly with me (founder) on an ongoing, long-term basis.

I’m very hands-on, data-oriented, and collaborative. I stay close to the detail. Your role is to provide weekly oversight across paid media, analytics, website performance, and supporting assets — flagging issues early and helping execute improvements.

This is not an agency role and not full ownership of any channel.

Paid Media (Google Ads + Meta)
• Weekly account reviews and diagnostics
• Flag poor performance, wasted spend, tracking or structural issues
• Export clean performance data (CSV / Sheets)
• Set up new Meta campaigns and ad sets as required

Analytics (GA4 / tracking)
• Review GA4 data for anomalies, drop-offs, or attribution issues
• Sanity-check conversions and events
• Pull and prepare datasets for internal analysis

Website (WordPress)
• Minor website changes as required (content, layout, basic UX fixes)
• Landing page tweaks to support campaign performance
• No full rebuilds

Design (Lightweight)
• Simple graphic tasks to support campaigns (ads, banners, basic layouts)
• No heavy brand or creative development

How I Work
• Very hands-on
• Data first, low tolerance for fluff
• Collaborative, direct communication
• Prefer clear thinking and clean data over reports

Requirements
• Strong experience across Google Ads, Meta Ads, GA4, and WordPress
• Comfortable with light graphic design (Figma, Canva, or similar)
• Strong diagnostic and problem-solving skills
• Able to work autonomously with a founder