Product marketing

KEY RESPONSIBILITIES
Own end-to-end product marketing strategy and execution (strategy → tactics → measurement).

Define positioning, messaging, and value propositions for target personas.

Build and manage LinkedIn strategy: organic content, community engagement, paid LinkedIn Ads, and outbound (Sales Navigator / ABM).

Create and optimise the sales funnel and campaign flows that convert into demo bookings.

Produce and own marketing content (copy, case study narratives, campaign briefs, page copy).

Coordinate closely with the designer — you provide content and asset requirements; the designer produces visuals and decks.

Track funnel metrics, report performance, and iterate quickly (A/B tests, landing pages, CTAs).

Hand off qualified leads to sales and own demo-booking accountability.

CORE REQUIREMENTS
2–3 years product / SaaS marketing experience (B2B SaaS preferred).

Proven expertise marketing on LinkedIn (organic + paid + Sales Navigator/ABM).

Strong GTM, positioning, and messaging skills.

Comfortable with analytics and CRM tracking (suggested: HubSpot or similar).

Excellent copywriting, project management, and cross-functional collaboration skills.

Fluent in English; remote-first, self-starter attitude.