META ADS SPECIALIST

ABOUT THE ROLE

We are looking for a Meta Ads Specialist to plan, execute, and optimize Facebook & Instagram advertising campaigns.
This role focuses on performance, data-driven optimization, and scalable growth across multiple accounts.

KEY RESPONSIBILITIES

Set up, manage, and optimize Meta (Facebook & Instagram) ad campaigns.

Develop campaign structures aligned with funnel objectives (awareness, lead, conversion).

Research audiences, build targeting strategies, and manage retargeting flows.

Monitor key metrics such as CPA, ROAS, CTR, CPC, and conversion rate.

Conduct A/B testing on creatives, audiences, and bidding strategies.

Collaborate with creative and content teams to produce high-performing ads.

Track performance using Ads Manager, pixels, and analytics tools.

Prepare performance reports and actionable insights.

REQUIRED SKILLS & QUALIFICATIONS

Proven experience running Meta Ads for lead generation or e-commerce.

Strong understanding of Meta Ads Manager, Business Manager, and pixel tracking.

Experience with funnel strategy, audience segmentation, and remarketing.

Ability to analyze data and optimize campaigns based on performance metrics.

Familiar with analytics tools such as Google Analytics or similar.

Strong communication skills and ability to work remotely.

PREFERRED

Experience with international or multi-market campaigns.

Knowledge of CRO and landing page optimization.

Experience managing multiple ad accounts or high budgets.

Familiarity with automation tools or AI-driven workflows.

WHAT WE OFFER

Fully remote working environment.

Opportunity to work with global clients and diverse industries.

Performance-driven, growth-focused team culture.

Competitive salary based on experience and results.

Long-term career growth opportunities.