Meta Ads Manager

We’re looking for a results-driven Meta Ads Manager to plan, launch, and optimize Facebook and Instagram advertising campaigns. This person will take full ownership of strategy, creative testing, and performance analysis to drive measurable ROI for our clients.

Key Responsibilities
Campaign Strategy & Setup: Develop paid social strategies aligned with client goals; set up campaigns, ad sets, and creatives in Meta Ads Manager.
Optimization: Monitor KPIs (CTR, CPM, ROAS, CPL, etc.) and continuously refine targeting, bidding, and creative for best performance.
Creative Collaboration: Work closely with the creative team to guide ad copy, images, and video concepts that resonate with audiences.
Audience Research: Build and maintain custom and lookalike audiences; leverage data to expand reach and improve conversion.
Reporting & Insights: Create weekly and monthly reports with actionable insights and recommendations for clients and internal teams.
Budget Management: Allocate and adjust budgets to maximize ROI while staying within client spend limits.
Trend Monitoring: Stay up-to-date with Meta platform updates, algorithm changes, and paid social best practices.

Qualifications
Proven experience managing and scaling Meta ad campaigns with measurable ROI.
Strong understanding of Meta Ads Manager, pixel setup, conversion tracking, and attribution.
Analytical mindset with ability to interpret data and translate it into strategy.
Excellent communication skills and attention to detail.
Familiarity with other paid media platforms (Google Ads, TikTok, etc.) is a plus.

Preferred Skills
Knowledge of A/B testing methodologies and creative testing frameworks.
Experience in lead generation and e-commerce campaigns.
Basic understanding of funnel building and CRM integrations (e.g., Zapier, GoHighLevel).

Include the keyword "M4Y" in your application so we know you pay attention to the tiny details!