Job overview
We are looking for a reliable, detail-oriented Media Buyer to manage the day-to-day execution of a highly successful Google Ads account. You will be stepping into an established, highly profitable ecosystem. The strategy, targeting, and creative are already proven; your primary role is to optimize existing campaigns, monitor performance, pull levers when KPIs dip, create new ad campaigns, and generate weekly and monthly performance reports and provide suggestions.
Key Responsibilities
Campaign Execution: Optimize ad campaigns within Google Ads.
Daily Optimization: Monitor daily spend, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). Adjust underperforming ads and scale winners.
Reporting: Compile weekly updates and monthly performance dashboards. Flag any anomalies or dips in performance immediately.
Creative Refresh: Upload new creative assets and copy variations into the testing pipeline.
Requirements
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Proven experience managing Google Ads (familiarity with the TTRPG, gaming, or writing niche is a huge plus).
Strong analytical skills; comfortable inside Google Ads Manager and Google Analytics.
Ability to follow strict Standard Operating Procedures (SOPs) without deviating from the core strategy.
Excellent communication and reliability.
Proficient English speaking ability.
Skills
Ads Management
Google Ads
Campaign Optimization