Head of Performance

Head of Performance (Paid Media + Measurement) — Part Time (2–3 days/week)

Outcome of the role

Own paid media across Meta + Google/YouTube + TikTok (with the ability to test/expand into LinkedIn, Pinterest, Reddit, Snap when it makes sense), and build a reliable testing + reporting loop that improves results month-on-month.

Key responsibilities
• Build channel strategy and allocate budget based on what’s working.
• Launch and optimise campaigns (structure, audiences, bidding, landing page alignment).
• Own the testing cadence (creative angles, hooks, offers, landing pages, audiences).
• Measurement foundations: pixels, CAPI where relevant, GA4 basics, UTMs, conversion events.
• Weekly performance reporting that’s actually useful (what happened, why, what we do next).
• Partner with creative + web to create a repeatable creative testing machine.

Weekly deliverables (so it stays real)
• 1× weekly performance update (1 page: spend, leads/sales, CPA/CAC, ROAS/MER if eComm, key learnings, next tests)
• 3–6 new tests live/week (depends on budget + creative volume)
• Account hygiene (naming conventions, tracking, exclusions, negative keywords, audiences)
• Quarterly channel plan (where to double down, where to cut)

KPIs (pick what matches the client)
• Lead gen: CPL, CPA, lead-to-sale rate, pipeline value
• eComm: MER/ROAS, CAC, contribution margin, AOV
• System: tests/week, time-to-learning, creative winners identified