Head of Growth & Retention

is a virtual enrichment school for twice-exceptional (2e) and neurodivergent students. We are looking for someone to help us scale from 400 families to 2,000+.

The "Ramp-Up" Model
We pay a rate of $12.00/hr for high-level expertise. To ensure this role scales with the business, we use a phased approach:
Phase 1: 20 hours per week ($960/mo base). Focus: High-leverage Ads and Retention.
Phase 2: Up to 40 hours per week ($1,920/mo base). Availability to increase hours occurs when the Academy reaches 850 active families.

Key Responsibilities
The Expansion Engine: Design automated sequences to move families from single classes into Multi-Course bundles.
Acquisition: Manage and optimize Meta/Google Ads with a focus on ROAS.
Retention Marketing: Own the re-enrollment rate by highlighting student wins.
Strategic Upmanagement: Pushing back on the CEO to stay on the 90-day growth plan.

Compensation & Benefits
Rate: $12.00 USD per hour.
13th Month Pay: Mandatory annual benefit (pro-rated).
Holidays: 10 paid Philippine Regular Holidays per year.
Leave: 6 paid days per year, with half a day accrued monthly.
Bonuses: $3.00 per class expansion; $2.50 per new family; $0.50 per re-enrollment.

Qualifications
Expert in Meta/Google Ads, Squarespace, and ConvertKit.
Neuro-Affirming: You must deeply understand and advocate for the strengths-based model.
Technical "Owner": You prioritize ROI over "busy work."

THE GROWTH & INCOME ROADMAP
This role is designed for a strategic "Owner." As you build the "Growth Machine" and the Academy expands, your compensation scales with the revenue you generate.

Milestone 1: Current State (Phase 1)
Active Families: 400
Weekly Hours: 20 Hours (Part-Time)
Base Monthly Pay: $960.00
Estimated Monthly Bonuses: $200.00
Total Monthly Estimated: $1,160.00

Milestone 2: Scaling Trigger (Phase 2 Start)
Active Families: 850
Weekly Hours Available: 40 Hours (Full-Time)
Base Monthly Pay: $1,920.00
Estimated Monthly Bonuses: $600.00
Total Monthly Estimated: $2,520.00

Milestone 3: Expansion Phase
Active Families: 1,400
Weekly Hours: 40 Hours (Full-Time)
Base Monthly Pay: $1,920.00
Estimated Monthly Bonuses: $1,500.00
Total Monthly Estimated: $3,420.00

Milestone 4: The North Star
Active Families: 2,000
Weekly Hours: 40 Hours (Full-Time)
Base Monthly Pay: $1,920.00
Estimated Monthly Bonuses: $2,800.00+
Total Monthly Estimated: $4,720.00+ (Approx. ₱275,000 PHP)

BONUS STRUCTURE BREAKDOWN
Your income grows through three specific "Engine" drivers:
Expansion Bonus: $3.00 for every additional class an existing family adds.
Growth Bonus: $2.50 for every brand-new family that joins the Academy.
Village Bonus: $0.50 per active family, per semester for successful re-enrollment.

GUARANTEED BENEFITS
13th Month Pay: Mandatory benefit equivalent to one month's basic salary (pro-rated based on hours).
Paid Holidays: 10+ paid Philippine Regular Holidays per year.
Paid Leave: 6 paid days per year, accrued monthly.

HOW TO APPLY
We only hire those who understand our mission and think strategically. Do not send a generic cover letter. Please include the following in your application:
The Opening Phrase: Start with the exact phrase: "The Engine runs on Strengths."
Neurodiversity Reflection: Describe your understanding of the difference between a "medical model" of neurodivergence (fixing deficits) and a "strengths-based" model (cultivating brilliance). Why is it critical that our marketing strictly aligns with the latter?
The Strategy Scenario: If we have 400 families in a single $800 class, identify one specific automated "Nurture Sequence" you would build to move 10% of them into a Multi-Course Bundle.
Office Setup: Describe your home office, internet reliability, and power outage backup plan.