Facebook Ads Specialist ( Wedding Photography)

We’re looking for an experienced social media advertising specialist to join our team at SolaGratiaPhotos. This role involves managing Facebook and Instagram ad campaigns, conducting market research, and optimizing performance through ad manager and data analysis.

The ideal candidate has Facebook ad experience, understands industry trends, and is always digging deeper into audience insights and results-driven, bidding strategies, and A/B testing. If you have a track record of analyzing performance metrics and improving ROAS, we’d love to hear from you!

This is a long-term, part-time position (with potential to grow), ideal for someone with excellent communication skills, Facebook Ads experience, and a knack for creating compelling ad copy and high-converting visuals.

Key Responsibilities:
Plan, create, and manage Facebook ad campaigns that align with business goals

Conduct market research to refine audience targeting and ad placements

Optimize ad performance by adjusting ad scheduling, bidding, and creative elements

Design high-quality visuals and video ads

Write and refine ad copy that engages and converts

Monitor key performance metrics, including CTR, CPC, and ROAS, using ad manager

Stay up-to-date on industry trends, platform updates, and algorithm changes

Test new ad formats, placements, and strategies to improve campaign effectiveness

Report on campaign performance and recommend adjustments to improve ROI

Manage budgets efficiently to ensure maximum return on ad spend

Include the word "Twagiye" in the subject line

Required Skills
Strong experience with Facebook and Instagram advertising
Proficiency in ad manager, including ad scheduling and audience segmentation
Expertise in analyzing performance metrics and optimizing campaigns for conversions
Ability to write ad copy that resonates with different audience segments
Familiarity with video ads, carousel ads, and other ad formats
Knowledge of A/B testing and budget allocation strategies

Qualifications
2+ years of Facebook ad experience, preferably in an agency or in-house role
Hands-on experience managing Facebook and Instagram ad campaigns for various industries
Proficiency in ad manager, audience targeting, and bid strategy optimization
Familiarity with analytics tools, tracking pixels, and conversion tracking

If you qualify, send a short cover message answering the question "Why do you think you are the right fit?"

The SolaGratiaPhoto Team