Director of Growth (Lead Generation)

We're building niche local websites to generate high-intent, real-time leads from homeowners seeking home improvement services, this role will own the lead generation function end-to-end.

You will design, launch, and optimize acquisition systems across multiple home improvement verticals. Channel is secondary — economics are primary. Your responsibility is simple: produce qualified leads at target CPL while maintaining quality and scalability.

You will own:
• Paid acquisition strategy and execution across relevant channels
• Campaign structure, geo strategy, budget allocation, and scaling decisions
• Conversion tracking, attribution integrity, and lead-quality optimization
• Replicable launch frameworks for new verticals and markets
• Consistent performance against defined CPL/CPA targets

You should have:
• Demonstrated success generating leads in competitive local/home service markets
• Experience managing meaningful ad spend with direct accountability to cost-per-lead metrics
• Careful attention to detail, as a small test include the word 'precision' in your application subject line
• The ability to lead and manage performance marketing team members as we scale
• Past demonstrable experience across multiple geographies in the U.S.
• A disciplined, data-driven approach to testing and optimization

This is a performance role with real autonomy and potential for significant earning potential tied to results.