Digital Marketing Strategist (SEO, Lead Gen, Content, CRO)

We’re hiring a high-level Digital Marketer to manage and scale our inbound marketing engine for a U.S.-based life insurance sales company. A U.S. marketing agency will handle the initial setup — you will take over daily execution, optimization, and growth.

We are looking for someone analytical, proactive, and experienced in SEO, lead generation, content marketing, and conversion optimization.

Responsibilities
- Manage end-to-end SEO (keyword research, on-page, audits, website improvements)
- Run and optimize Google Search and Facebook Ads lead-generation campaigns
- Create and manage content strategy (blogs, landing pages, email nurture sequences)
- Build and optimize inbound funnels (GoHighLevel)
- Improve conversion rates through CRO, A/B testing, and funnel optimization
- Monitor KPIs, analytics, and tracking setups
- Prepare weekly performance reports and insights
- Collaborate with U.S. leadership for messaging and strategy alignment

Requirements
- 3+ years experience in digital marketing (SEO + lead gen + content + CRO)
- Proven history of generating inbound leads or booked calls
- Ability to write and optimize content for U.S. audiences
- Hands-on experience with Facebook Ads & Google Search campaigns
- Strong analytical/reporting skills
- Experience with automation & funnel tools (GHL)
- Detail-oriented, self-managed, and reliable
- Must have stable internet and ability to work with U.S. hours

Nice to Have
- Background in insurance, finance, or other regulated industries
- Experience with email marketing automation
- Familiarity with compliance-friendly ad messaging