Assisted Living Outreach & Lead Generation Virtual Assistant

About Us:

We are a Minnesota assisted living home serving residents on waivered services. Our goal is to build strong relationships with referral partners and consistently fill available beds with residents who qualify under CADI, EW, or BI.

Website:

Role Summary:

This is not a hard sales job. This role is professional outreach, referral coordination, and relationship building with case managers, discharge planners, hospitals, shelters, and other relevant organizations. Your job is to help us build a steady pipeline of referral partners and schedule calls or tours when there is interest.

What You Will Do:

Outreach and partnership building

Research and identify Minnesota referral sources including case managers, discharge planners, hospitals, shelters, nursing homes, and other assisted living communities

Send professional outreach messages by email and LinkedIn using provided scripts

Follow up consistently and respectfully to build rapport over time

Keep notes on each contact’s referral process and preferences

Referral coordination and scheduling

Learn the basics of CADI, EW, and BI waiver placements and what we are looking for

Identify and prioritize partners most likely to refer waiver-eligible clients

Respond to inquiries promptly and route them to the owner when appropriate

Schedule calls, virtual tours, or in person tours on our calendar

Tracking and reporting

Track all outreach activity and responses in our lead tracker (Google Sheets or CRM)

Provide weekly updates on outreach volume, responses, and next steps

Maintain clean, organized records so nothing falls through

Requirements:

Strong written English and professional communication

Comfortable doing internet research and finding accurate contact details

Experience using Google Sheets and Google Docs

Organized follow up habits and attention to detail

Able to learn a process and improve it over time

Reliable internet and ability to communicate consistently

Nice to have:

Experience with healthcare, referrals, social services, or outreach roles

Experience with LinkedIn outreach and email follow up sequences

Important Boundaries

You will not handle protected health information or sensitive client documents

You will not make promises about admissions or placement outcomes

You will use our approved scripts and escalate anything complex to the owner

Hours and Pay:

Start part time: 10 to 15 hours per week

Pay: $6 to $10 USD per hour depending on experience

Opportunity to grow hours and rate based on results and reliability

Success Metrics (How We Measure Performance):

Number of new referral contacts added weekly with accurate information

Outreach messages sent and follow ups completed

Responses and conversations started with referral partners

Calls or tours scheduled

Quality of organization and tracking

Application Instructions:

To apply, follow these instructions exactly.

Subject line must include the secret word: MapleCare

In your application message, include:

A short introduction

Your relevant experience (outreach, admin, healthcare, VA work, etc.)

The tools you’ve used (Google Sheets, CRMs, LinkedIn, email outreach)

Your hourly rate and weekly availability

Quick Trial Task (Required)

Create a list of 10 Minnesota referral contacts that match any of the following:

Case managers

Discharge planners

Social workers

Shelter program contacts

Hospital social work departments

For each contact include:
Name, Organization, Role, Email, Phone if available, City, LinkedIn URL or website, and the source link where you found them.

Applications without the secret word and the trial task will not be reviewed.