ads specilist

Google Ads Campaign Management
Plan, create, and manage campaigns using Google Ads
Conduct keyword research targeting high-intent searches (e.g. “car repair near me”)
Structure campaigns for maximum efficiency and conversion
Performance Optimisation
Monitor KPIs: CPC, conversion rate, cost-per-lead
Continuously optimise bids, keywords, and ad copy
A/B test ads and landing pages
Ad Copy & Strategy
Write high-converting ad copy using behavioural principles:
Urgency (“Same-day repair”)
Pricing (“From £X”)
Trust (“Local trusted garage”)
Landing Page & Conversion
Work with the team to improve landing pages
Ensure clear calls-to-action (Call / Book Now)
Improve user experience to increase conversions
Reporting & Insights
Provide weekly performance reports
Analyse campaign data and recommend improvements
Identify new growth opportunities
🧠 Skills & Requirements
Essential:
Proven experience with Google Ads
Strong understanding of keyword targeting and bidding strategies
Ability to analyse data and optimise performance
Desirable:
Experience in automotive or local service marketing
Knowledge of conversion tracking (Google Tag Manager)
Understanding of consumer psychology / behavioural marketing
💰 Performance Expectations
Generate consistent, high-quality leads
Reduce cost-per-acquisition over time
Improve return on ad spend (ROAS) - also to teach me