Ads Manager

Ads Manager (Performance Marketing + Creative Execution)

We’re looking for an experienced Ads Manager to take ownership of launching, managing, and optimizing paid campaigns across multiple client accounts. This role requires someone who combines strong analytical thinking with creative execution, and understands how to turn strategy into high-performing ads.

You will be provided with full campaign direction, including brand assets, target audience, positioning, angles, and messaging. Your role is to translate this into effective campaigns, manage performance, and continuously optimize for results.

Responsibilities
Manage and launch paid campaigns across platforms such as Meta, Google, and TikTok
Build, test, and iterate ad creatives based on provided direction and your own insights
Monitor performance daily and optimize campaigns based on key metrics (CTR, CPC, CPA, ROAS)
Structure campaigns and ad sets strategically for scalability and efficiency
Analyze data deeply to identify winning patterns and areas for improvement
Prepare clear and insightful performance reports for each client
Provide recommendations on creative direction, targeting, and budget allocation
Stay up to date with platform changes, trends, and best practices

Requirements
Proven experience managing paid ad campaigns with measurable results
Strong understanding of performance marketing metrics and how to optimize them
Ability to interpret data and make strategic decisions, not just execute tasks
Experience creating or directing high-quality ad creatives
Portfolio or case studies demonstrating past success
Highly organized and able to manage multiple client accounts
Clear communication and reporting skills

Nice to Have
Experience working with service-based businesses or real estate/hospitality
Familiarity with conversion tracking, pixels, and attribution models
Basic design skills or experience working closely with designers